Sometimes, we get so caught up with the latest parts of the content marketing world, that we forget that a considerable part of building your brand’s reputation, still depends on how well you can network.
Over the years, the way that companies capture the attention of media publications have changed. You won’t need to send a letter via snail mail to the most prominent newspapers in your area anymore (unless you want to). Instead, you’ll be looking to capture media attention online through social media, industry forums, and more. While the methods you use to connect with journalists and other industry hype-generators are changing, the tools you access are mostly the same.
For instance, you’re still going to need a stable press release if you want as many people as possible to learn about what’s going on with your company.
Today, we’re going to introduce you to the basics of how to write a press release, the standard press release format, and why it’s so important to get your PR strategy under wraps.
Let’s get started.
What makes a proper press release? Intro to PR content
Content is one of the most valuable tools in a modern company’s arsenal.
Just as a regular stream of blog posts and videos helps businesses to create a strong relationship with customers over time, a consistent collection of important news helps companies to build mindshare with journalists. This means that relevant publications start to pick up on the little things that your company does, giving you more opportunities for brand awareness in the future.
A press release is an official announcement, either recorded or written that your company can issue to news publications and journalists. Whether you call it a press statement, press release, news release, or something else entirely, you’re almost always talking about the same thing.